I was selected to be part of a group of
50 awarded creatives attending The D&AD New Blood Academy 2021, a prestigious two week intensive online training programme for the brightest new talent entering the creative industry.
As part of the academy experience we had to work in teams and respond to a brief from HSBC and Wunderman Thompson and to pitch it for them, the WPP network and leaders from the creative industry.
My Role: Art Direction and Design
︎︎︎Team
Adriana Hiromoto, Esdras Da Costa, Laissa Moreira and Nikola Slavov︎︎︎MentorRosie Bottomley from Design Bridge
D&AD 2021 PROJECT
15% of the world population are disabled or neurodiverse and 97% of the world top websites aren’t fully accessible.
Through this campaign “We value you” we want to show how managing money can be hard, but even harder for disabled and neurodiverse, drawing attention from that 85% to the other 15% so they know not only how HSBC is addressing this matter but also that we can all be part of the solution too.
We invite people to start their learning journey by educating themselves about what disabled and neurodiverse feel when they try to manage their money and also to show what HSBC is doing to become the most digital accessible bank!
