HEINZ TATTOO INK  

2023


Heinz is one of the most tattooed brands in the world, but with the recent ban on 4,000 of the ingredients used to make them, colored tattoo ink has been facing some problems worldwide, and unfortunately for these fans, red is the most problematic of all pigments.

There's no Heinz without red, just like there's no Heinz without caring for the best ingredients.

We teamed up with Electric Ink, one of the world's largest tattoo ink manufacturers, to create the perfect ink for Heinz's fans – with our red and our quality in it.
During the 14 months of ink development, we also worked on stencils to be tattooed once the Heinz Tattoo Ink was available. To do that, we counted on 5 Brazilian tattoo artists to craft 57 all-red stencils in their own tattoo styles. They were then turned into posters distributed to parlors as flash tattoo sheets.

These posters inspired people to get tattooed with Heinz's drawings and ink, and those who did were photographed and brought to outdoor media.

Once the Heinz Tattoo Ink was announced, we got requests from tattoo artists worldwide.
︎︎︎My Role
Visual identity and Art Direction

︎︎︎Cannes Lions
2023, Bronze, Brand Experience Activation
2023, Shortlist, Industry Craft
2023, Shortlist, Inovation
2023, Shortlist, Illustration, Brand & Communications Design.

︎︎︎Team
Creative leader: André Savastano
Design and Creative Leader: Renan Monjon and Saulo Monjon
Art direction and Design: Juliano Shimizu, Kauã Michelin and Laissa Moreira
Copywriter: André SavastanoArtists/Illustrators: Leo Neguin, Elissa Rocabado, Renan Cruz, Fernando Felix, Helena Obersteiner
Client: Kraft Heinz
Agency: SOKO

SPOTIFY PAGODEIRA PLAYLIST
2022

Our visual identity pays homage to the vibrant roots of Pagode, a Brazilian musical genre born from the heart of Rio de Janeiro in the '80s. This project is a nostalgic journey that delves into the warm and saturated hues of the era, reminiscent of those lively backyard samba gatherings that shaped the genre.

Our design channels the spirit of Pagode, incorporating elements like magazine covers and football stickers that reflect the era's cultural vibrancy. The result is a visual identity that vividly captures the essence of Pagode's pioneers, its colorful history, and the warm nostalgia that continues to resonate.

︎︎︎My Role

Concept and Design

︎︎︎Team

Creative Leader: Renan Monjon and Saulo Monjon

Design: Juliano Shimizu,Laissa Moreira and Mateus Acioli

Agency: SOKO
Client: Spotify

E SE FOSSE NO BRASIL?
VISUAL IDENTITY 2020
"E se fosse no Brasil?" (What if this happened in Brazil?) is a collaboration between Stone and Razões para acreditar to promote kindness, Brazilian-style. The project's concept involved producing a series of 10 episodes that were shared on their social media channels. Each episode introduces a character who shares a story about a business built on trust, highlighting the unique Brazilian qualities of faith, affection, and hard work.
︎︎︎My Role Art Direction, Design and Ilustration

︎︎︎Team
Art Direction: Tég Bureau + Alexandre Ruda and Laíssa Moreira
Design: Alexandre Ruda, Laíssa Moreira e Pedro Muniz
Illustration: Laíssa Moreira
Animation: Lívia Aprá
Marketing: Stephanie Noelle

Client: Stone
Agency: Tég Bureau

ARTIST WEBSITE
2022
SPOTIFY LIVE EVENTS
VISUAL IDENTITY (2022)
Going to a concert is all about living an experience with the music we love. And no matter if it is a big festival or a gig in a small club, you can find these through Live Events with Spotify.

Our design ethos is inspired by the electrifying connection between artists and their live audiences. This energy fuels our captivating color palette and Circular typography, reinforcing our iconic identity.

Our imagery puts live performances in the spotlight, creating a deep connection between you and the artists, and showcasing the thrill of the experience.

Our design approach blends fixed and flexible elements, ensuring a consistent and memorable visual identity for Live Events.

︎︎︎My Role
Concept and Design

︎︎︎Team
Creative Leader: André Savastano
Art direction and Design:Juliano Shimizu and Laissa Moreira.

Agency: SOKO
Client: Spotify