Heinz is one of the most tattooed brands in the world. So when a European ban wiped out 4,000 tattoo ink ingredients, it hit close to home. Red was the most affected pigment. And there's no Heinz without red.
We partnered with Electric Ink, one of the world's largest tattoo ink manufacturers, to solve it properly: a Heinz-quality red ink, made for the fans who wear the brand on their skin.
We partnered with Electric Ink, one of the world's largest tattoo ink manufacturers, to solve it properly: a Heinz-quality red ink, made for the fans who wear the brand on their skin.
While the ink spent 14 months in development, we commissioned five Brazilian tattoo artists to create 57 all-red stencils across different styles. The designs became flash sheets distributed to parlors worldwide, turning walls into invitations. People got tattooed. We photographed them. They became the campaign.
When the ink launched, tattoo artists from around the world came asking for it.
When the ink launched, tattoo artists from around the world came asking for it.
︎︎︎My Role
Visual identity and Art Direction
︎︎︎Cannes Lions
2023, Bronze, Brand Experience Activation
2023, Shortlist, Industry Craft
2023, Shortlist, Inovation 2023, Shortlist, Illustration, Brand & Communications Design.
︎︎︎Team
Design and Creative Leader: Renan Monjon and Saulo Monjon & André Savastano
Art direction and Design: Laissa Moreira & Juliano Shimizu
Copywriter: André Savastano
Tattoo Illustrators: Leo Neguin, Elissa Rocabado, Renan Cruz, Fernando Felix, Helena Obersteiner
Visual identity and Art Direction
︎︎︎Cannes Lions
2023, Bronze, Brand Experience Activation
2023, Shortlist, Industry Craft
2023, Shortlist, Inovation 2023, Shortlist, Illustration, Brand & Communications Design.
︎︎︎Team
Design and Creative Leader: Renan Monjon and Saulo Monjon & André Savastano
Art direction and Design: Laissa Moreira & Juliano Shimizu
Copywriter: André Savastano
Tattoo Illustrators: Leo Neguin, Elissa Rocabado, Renan Cruz, Fernando Felix, Helena Obersteiner
Client: Kraft Heinz
Agency: SOKO
Agency: SOKO
AI/R is a collective of six AI and digital services companies, each built independently, each with its own market, culture, and identity.
As the group moved to expand into the U.S., the problem was obvious: six strong brands that didn't read as one.
We designed a system built for that tension. A shared strategic narrative, unified visual language, and a flexible framework that connects the brands without collapsing them into each other. AI-generated assets made the technology tangible. Interactive prototypes stress-tested the system in real contexts.
The result holds both things at once: collective presence and individual distinction.
As the group moved to expand into the U.S., the problem was obvious: six strong brands that didn't read as one.
We designed a system built for that tension. A shared strategic narrative, unified visual language, and a flexible framework that connects the brands without collapsing them into each other. AI-generated assets made the technology tangible. Interactive prototypes stress-tested the system in real contexts.
The result holds both things at once: collective presence and individual distinction.
︎︎︎My Role
Design and Art direction
︎︎︎Team
Creative leader: Fabio Simões e Pedro Burneiko
Art direction and Design: Laíssa Moreira, Bruna Sade and Pedro Abreu
Ai assets : Laíssa Moreira and Bruna Sade
Executive Producer: Raquel Andrade
Design and Art direction
︎︎︎Team
Creative leader: Fabio Simões e Pedro Burneiko
Art direction and Design: Laíssa Moreira, Bruna Sade and Pedro Abreu
Ai assets : Laíssa Moreira and Bruna Sade
Executive Producer: Raquel Andrade
A comprehensive brand refresh that brought a new visual universe to life. We reimagined and elevated the brand’s identity, expanded the color and typography applications and crafted 3Ds developing a proprietary visual system designed to keep Winnin vibrant and evolving for years to come.
︎︎︎My Role
Design and Art direction
︎︎︎Team
Creative leader: Fabio Simões e Pedro Burneiko
Art direction and Design: Laíssa Moreira & Pedro Burneiko
3d and Motion: Francisco Mauro de Andrade
Design and Art direction
︎︎︎Team
Creative leader: Fabio Simões e Pedro Burneiko
Art direction and Design: Laíssa Moreira & Pedro Burneiko
3d and Motion: Francisco Mauro de Andrade
Our visual identity pays homage to the vibrant roots of Pagode, a Brazilian musical genre born from the heart of Rio de Janeiro in the '80s. This project is a nostalgic journey that delves into the warm and saturated hues of the era, reminiscent of those lively backyard samba gatherings that shaped the genre.
Our design channels the spirit of Pagode, incorporating elements like magazine covers and football stickers that reflect the era's cultural vibrancy. The result is a visual identity that vividly captures the essence of Pagode's pioneers, its colorful history, and the warm nostalgia that continues to resonate.
︎︎︎My Role
Concept and Design︎︎︎Team
Creative Leader: Renan Monjon and Saulo MonjonDesign: Juliano Shimizu,Laissa Moreira and Mateus Acioli
Agency: SOKO
Client: Spotify
"E se fosse no Brasil?" (What if this happened in Brazil?) is a collaboration between Stone and Razões para acreditar to promote kindness, Brazilian-style. The project's concept involved producing a series of 10 episodes that were shared on their social media channels.
Each episode introduces a character who shares a story about a business built on trust, highlighting the unique Brazilian qualities of faith, affection, and hard work.
︎︎︎My RoleArt Direction, Design and Ilustration
︎︎︎Team
Art Direction: Tég Bureau + Alexandre Ruda and Laíssa Moreira
Design: Alexandre Ruda, Laíssa Moreira e Pedro Muniz
Illustration: Laíssa Moreira
Animation: Lívia Aprá
Marketing: Stephanie Noelle
︎︎︎Team
Art Direction: Tég Bureau + Alexandre Ruda and Laíssa Moreira
Design: Alexandre Ruda, Laíssa Moreira e Pedro Muniz
Illustration: Laíssa Moreira
Animation: Lívia Aprá
Marketing: Stephanie Noelle
Client: Stone
Agency: Tég Bureau
Agency: Tég Bureau
