Laíssa Moreira
Rebrand
Winnin
Visual identity evolution, color and typography system, 3D art direction, motion and digital applications
Studio: Maar
2024
2024
About
A comprehensive brand refresh that brought a new visual universe to life. We reimagined and elevated the brand’s identity, expanded the color and typography applications and crafted 3Ds developing a proprietary visual system designed to keep Winnin vibrant and evolving for years to come.
A comprehensive brand refresh that brought a new visual universe to life. We reimagined and elevated the brand’s identity, expanded the color and typography applications and crafted 3Ds developing a proprietary visual system designed to keep Winnin vibrant and evolving for years to come.
My Role
Creative Direction and design
Creative Direction and design
Team
Creative leader: Fabio Simões e Pedro Burneiko
Art direction and Design: Laíssa Moreira & Pedro Burneiko
3d and Motion: Francisco Mauro de Andrade