Laíssa Moreira

What If It Happened in Brazil?

Stone


Art Direction, Design and IllustrationA ten-episode campaign for Stone and Razões para Acreditar, telling Brazilian business stories shaped by trust, care and persistence.

Stone
Agency: Tég Bureau
2021

About
E se fosse no Brasil? is a ten-episode collaboration between Stone and Razões para Acreditar, built around stories of businesses shaped by trust, affection and hard work.

I developed the campaign’s art direction, design and illustration system across episodic graphics, social assets and animation. The challenge was to give very different stories a shared visual language without reducing their individual character. The result is a cohesive campaign identity that supports the emotional tone of the series while retaining a distinctly Brazilian sensibility.
Team
Art Direction: Tég Bureau + Alexandre Ruda and Laíssa Moreira
Design: Alexandre Ruda, Laíssa Moreira and Pedro Muniz
Illustration: Laíssa Moreira
Animation: Lívia Aprá
Marketing: Stephanie Noelle


 
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