Concept and Design

Scope
Campaign concept, visual identity, image treatment, typography and digital applications

About
A summer campaign system designed to make concert discovery on Spotify feel as energetic as the live experience itself.

Spotify
2023

About
Spotify Live Events helps listeners move from discovering artists to finding the concerts happening around them. For its summer edition, I developed a visual language inspired by the shared energy between performer and audience, combining bold color, dynamic image treatments and Spotify’s Circular typeface.

The system was designed to feel expressive and event-led while remaining unmistakably Spotify across digital applications. The result is a flexible campaign identity that brings the anticipation of live music into the product experience.

Team
Creative Leader: Renan Monjon and Saulo Monjon
Design: Laissa Moreira and Juliano Shimizu