Laíssa Moreira
Marinaleda
Central Brewery
Central Brewery
2021
2021
Marinaleda is a packaging and visual identity project created for Central Brewery and inspired by the Spanish town of the same name.
Known for its history of collective organization and cooperative life, the town became the conceptual starting point for the identity. I translated this context into an illustrative visual language across the label and supporting brand applications, combining typography and image to give the beer a distinct and recognizable presence.
My role covered concept, design and illustration, treating the packaging as the main surface for communicating the story behind its name.
Known for its history of collective organization and cooperative life, the town became the conceptual starting point for the identity. I translated this context into an illustrative visual language across the label and supporting brand applications, combining typography and image to give the beer a distinct and recognizable presence.
My role covered concept, design and illustration, treating the packaging as the main surface for communicating the story behind its name.