Laíssa Moreira

Carrara Modas

Canva

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Canva
2026

About

Carrara Modas is a brand campaign created for Canva, following Agostinho as he launches his own fictional fashion label using Canva's AI-powered creative tools. The project explores how generative AI can lower the barriers to brand creation, making the process more accessible without losing personality or creative direction.

The campaign is built around a playful yet believable premise: from defining the brand's identity to generating visuals and bringing the collection to life, every step is supported by Canva AI. Instead of presenting AI as a replacement for creativity, the campaign positions it as a creative partner, helping turn ideas into a cohesive brand with speed, flexibility, and confidence.

My role was to develop the campaign's visual direction, creating a branding system that felt authentic to Agostinho while showcasing the possibilities of Canva's AI ecosystem. The identity was designed to evolve across multiple touchpoints, from brand assets to campaign communications, demonstrating how a simple idea can quickly become a complete and recognizable brand.

Team

ECD Global: Cat Van Der Werff
CMO: Zach Kitsche
Head of Marketing LATAM: Ruoshan Tao
Líder de Marketing: Felipe Godoy
Diretor de Criação LATAM: Raul Taborda
Strategy Director: Bruno Sabino
Diretores de Arte: Julia Custodio, Laissa Moreira
Redatores: Felipe Rulito Sorani, Igor Moura, Daniel Barreto, João Abílio
Redes Sociais: Bruno Sabino, Daniel Barreto, João Abílio e Gabriel Lima
Motion Designer: Estevan Suñé
Líder de Produção Criativa: Livia Canto

Diretores: Caja, Biglia e Biondi
Diretor de Fotografia: Makino
Produtor Executivo: Giuseppe Fumagalli
Assistente Executivo: Paula Ballas
1º AD: Felipe Claudino
2º AD: Camala

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Jan 01 ’46