Laíssa Moreira

Carrara Modas 

Canva


Art Direction and Campaign Brand Design
A fictional fashion label for Agostinho Carrara, created with Canva AI and built around the character’s unmistakable personality.
Canva
2026
Context
Carrara Modas is a brand campaign created for Canva, following Agostinho Carrara as he launches his own fictional fashion label using Canva’s AI-powered tools. The challenge was to create an identity that felt unmistakably connected to the character while still working as a credible and complete fashion brand.

Role
Art Direction and Campaign Brand Design

Scope
Brand identity, visual system, campaign art direction, AI-generated imagery, fashion applications and launch communications

Outcome
A flexible brand system that translated Agostinho’s personality across multiple touchpoints while demonstrating Canva AI as a creative partner capable of turning an idea into a fully realized brand.
Team
Head of Marketing LATAM: Ruoshan Tao
Marketing Lead Brazil: Felipe Godoy
Creative Director LATAM: Raul Taborda
Strategy Director: Bruno Sabino
Art Direction: Laíssa Moreira and Julia Custodio
Copywriters: Felipe Rulito Sorani, Igor Moura, Daniel Barreto and João Abílio
Social Media: Bruno Sabino, Daniel Barreto, João Abílio and Gabriel Lima
Motion Designer: Estevan Suñé
Creative Production Lead: Livia Canto
Production: Asteróide and Bogotá







 
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