Creative Direction and Design

Scope
Brand architecture, visual system, AI-generated image direction, 3D and motion applications, and digital prototypes

About
A unified brand system for six AI companies expanding into the US, designed to create collective presence without erasing their individual identities.

AIR Group (Compass UOL)
Studio: Maar
2025

About
AIR brings together six AI and digital services companies, each with its own market, culture and identity. As the group prepared to expand into the United States, it needed a shared brand system that could create a stronger collective presence without flattening what made each company distinct.

Working with Studio Maar, I led the creative direction, art direction and design of a flexible system spanning brand architecture, typography, AI-generated imagery, 3D, motion and digital prototypes. The result is a cohesive global identity that connects the group while leaving room for each company to remain recognizable.

Team
Creative leader: Fabio Simões and Pedro Burneiko
Art direction and Design: Laíssa Moreira, Bruna Sadi and Pedro Abreu
3D and Motion: Francisco Mauro de Andrade

Laíssa Moreira

Air Brand System — Compass UOL

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